Le diagnostic stratégique: une démarche de construction de sens

Christian Marmuse ()
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Christian Marmuse: Université de Lille 2

Revue Finance Contrôle Stratégie, 1999, vol. 2, issue 4, pages 77-104

Abstract: This article relates to the manner of posing a strategic diagnosis in a situation of uncertainty as a step of construction of direction much more than like a simple method of observation of reality and deduction of the most projecting features. The diagnosis is presented there like an ambivalent concept directed towards the construction of a representation by and within an organization. The step of construction of direction makes it possible to regard the diagnosis in turn as anchored in the construction of identity, like a process of retrospective rebuilding, a process of enactment, having a social and organisational dimension, a process " in progress ", selective and using the reference frame of plausible rather than that of exactitude.

Keywords: strategic diagnosis; construction of direction; plausible. (search for similar items in EconPapers)
Date: 1999

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Persistent link: http://EconPapers.repec.org/RePEc:dij:revfcs:v:2:y:1999:i:q4:p:77-104

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