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Osgood's semantic differential: a review of the Romanian social sciences literature

Alexandru-Constantin Strunga
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Alexandru-Constantin Strunga: University of Craiova, Romania

Social Sciences and Education Research Review, 2014, vol. 1, issue 2, pages 22-28

Abstract: Starting from 1957, with the seminal book of Osgood, Suci and Tannenbaum's ‘Measurement of Meaning', the semantic differential rapidly developed as a complex and subtle research instrument used for measuring social sentiments and attitudes with profound consequences for the social sciences research methodology. The aim of this paper is to analyze how the semantic differential was defined and presented in the Romanian social sciences literature and how it was progressively adopted by the Romanian methodologists from a variety of fields: psychology, sociology and education sciences.

Keywords: Osgood's semantic differential; social sciences methodology; qualitative research; EPA structure; measurement of meaning (search for similar items in EconPapers)
JEL-codes: Y8 Z0 (search for similar items in EconPapers)
Date: 2014
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