Perspectives On Marketing And Organizational Advertising
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Alina Tenescu: University of Craiova, Romania
Social Sciences and Education Research Review, 2016, vol. 3, issue 2, pages 120-125
The main objective of this paper is to show several perspectives on marketing and organizational advertising, as fields of research, training and practice. We also aim to highlight the relationship between the two concepts: "marketing" and "advertising of organizations".
Keywords: organizational advertising; organizational marketing; perspectives; practice; research; training (search for similar items in EconPapers)
JEL-codes: A10 H10 O10 (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:edt:jsserr:v:3:y:2016:i:2:p:120-125
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