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The Dimension Of The Socio-Cultural Brand Of Coca-Cola

Florentina Manuela Dumitrescu
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Florentina Manuela Dumitrescu: University of Craiova, Romania

Social Sciences and Education Research Review, 2016, vol. 3, issue 2, pages 48-54

Abstract: Today, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to demonstrate influential aspects of the Coca-Cola advertising slogan as an instrument of culture and ideology, in a few words, a merciless mirror of our society.

Keywords: advertising; slogans; culture; language; communication (search for similar items in EconPapers)
JEL-codes: I10 H10 O52 (search for similar items in EconPapers)
Date: 2016
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