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Business Horizons
1958 - 2013
Edited by C. M. Dalton
from Elsevier
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Volume 5, issue 4 , 1962
Profiles of the future The interstate highway systemag pp. 5-6 Rex M. Whitton More on rubber pp. 29-29 ArthuR M. York Research clearinghouse pp. 31-38 James M. Patterson Management in rocket research pp. 41-48 Wernher von Braun Developing executives to beat the profit squeeze pp. 49-58 Arch Patton The corporate planner (New edition) pp. 59-68 Townsend Hoopes Business administration [not equal to] public administration pp. 69-76 William J. Siffin The markets of europe or the European market? pp. 77-88 Yves Fournis Advertising's role in the new European community pp. 89-94 Denis G. Lanigan Schizophrenia in the social sciences pp. 95-100 Homer Hoyt Can business carry the flag? pp. 101-107 Thomas Aitken Volume 5, issue 3 , 1962
The rubber industry: Promise of progress pp. 5-18 J. E. Trainer Marketing R&D Neglected way to profit growth pp. 31-40 Walter Talley Boards of directors revisited pp. 41-50 Bernard J. Bienvenu Union demands vs changing markets pp. 51-58 Karl E. Vogt To: Line managers From: The president pp. 59-68 Hrand Saxenian Case study Headed downhill on a motor scooter? pp. 69-80 Glenn D. Babcock Guidelines and the steel controversy pp. 81-92 Samuel M. Loescher and James Witte What's happening to the store buyer pp. 93-100 E. B. Weiss Bayesian statistics & product decisions pp. 101-109 Paul E. Green Volume 5, issue 2 , 1962
Oil in 1975 pressures complicate prospects pp. 5-12 Daniel C. Hamilton India's progress pp. 15-15 S. K. Boss Retail sales crisis pp. 15-19 Richard S. Bower and Millard F. Long The balance of payments outlook pp. 31-36 Luther H. Hodges A rating scale for product innovation pp. 37-44 Barry M. Richman Facts about stock options A survey pp. 45-52 Arch Patton Marshal your marketing information pp. 53-60 Franklin A. Lindsay The role of government statistics pp. 62-64 Ewan Clague Management's legal obligations pp. 65-68 John L. Holcombe Collective bargaining and the public interest pp. 69-75 Stuart Rothman Today's topics at the bargaining table pp. 76-80 William E. Simkin Tailoring the business forecast to company size pp. 81-88 Richard M. Bailey Automation evolution in retailing pp. 89-98 Charles R. Goeldner "Psychological" price control meddling or masterstroke? pp. 99-106 Charles Phillips and Harmon H. Haymes Volume 5, issue 1 , 1962
Commercial banking A new growth industry pp. 5-14 Gaylord Freeman More on pricing pp. 16-16 David Novick Management as science pp. 16-17 John S. Flaningam In defense of "utility" pp. 17-17 W. F. Edwards Public vs. private: An administrative footnote pp. 17-22 David McCord Wright How many sets of books? pp. 22-24 James W. Culliton On growthmanship pp. 35-42 Colin Clark Heuristic problem solving: You can do it pp. 43-53 Paul J. Gordon Why railroad innovation gets sidetracked pp. 55-60 Aaron J. Gellman Business citizenship/in the deep south pp. 61-72 Helen Hill Miller making OR effective for management pp. 73-82 Robert A. Hammond The era of sophisticated labor relations pp. 83-90 Fred Witney The legitimacy of management power pp. 91-96 Thomas A. Petit The mysterious world of the fed pp. 97-104 Delbert C. Hastings and Ross M. Robertson Can agriculture adjust to the common market? pp. 105-110 Michael G. Duerr Volume 4, issue 4 , 1961
Broadcasting private enterprise and public service pp. 4-4 LeRoy Collins Good profits promote progress pp. 21-28 Frederick R. Kappel Suggestions for Federal tax reforms pp. 29-42 Lours Shere Overhaul needed in overseas business investments pp. 43-50 Stanley H. Ruttenberg Growth economics The crucial issues pp. 51-66 Leon H. Hetserling Case study: Can this oil independent make it pp. 67-76 Charles M. Hewitt and Joseph R. Ewers Approaches to pricing Economist vs accountant pp. 77-90 Alfred R. Oxenfeldt and William T. Baxter The problem of size in commercial banking pp. 91-102 Jules Bakcman and Harry Sauvain How small business can succeed abroad pp. 103-110 Walter F. Blass The case against antimerger policy pp. 111-120 William H. Peterson Humanity: Sense and icon pp. 121-141 Lois Headings Volume 4, issue 3 , 1961
Critique and comment the monetary commission report pp. 4-4 Warren L. Smith More on the marxists pp. 15-16 Emerson P. Schmidt A view of motivation pp. 16-16 Harry Gavrielides The brand image myth pp. 19-28 Franklin B. Evans The executive matchmakers pp. 29-36 Robert F. Moore Transport dynamics and distribution management pp. 37-48 Merrill J. Roberts India's progress: Plan three pp. 49-54 Daniel L. Spencer What management games do best pp. 55-64 William R. Dill Applying the strategy of market segmentation pp. 65-72 Alan A Roberts Not free but a small fee pp. 73-76 W. David Maxwell Are accountants misstating profits? pp. 77-84 D. D. Ray Bringing industry to the depressed area pp. 85-92 L. T. Wallace and Vernon W. Ruttan The peculiar problems of a family business pp. 93-102 Grant H. Calder Tecnological horizons Scientific resources in the sixties pp. 103-108 Bert E. Elwert Fusion: pro or con? pp. 109-128 John Wayne Volume 4, issue 2 , 1961
Profiles of the future The information department: A new unit in corporate organization pp. 4-4 John E. Connor Author in the rough pp. 18-18 L. L. Waters Curtis , Curtis C. Curry , Charles F. Clapham , Robert Shedd and A. M. Weimer Business school reports pp. 18-21 Robert G. Koch and Eugene H. Fram Administration in a Goldfish Bowl pp. 23-26 Matthew E. Welsh Need we fear Japanese competition? pp. 27-34 Stewart H. Rewoldt A tonic for enterprise pp. 35-40 Harries-Clichy Peterson Growth plans for executives pp. 41-50 Reed M. Powell Where is Soviet transportation heading? pp. 61-70 James E. Lane Employment problems in a changing economy pp. 71-76 Sanford Cohen Egypt's need for marketing management pp. 77-84 Harper Boyd , Abdel Aziz El Sherbini and Ahmed Fouad Sherif New forms of manufacturing competition pp. 85-92 John Parkany Wanted innovations in pricing of services pp. 93-101 Charles M. Hewitt and James M. Patterson Technological horizons pp. 103-107 Fred Cottrell Book note and review pp. 108-108 Lois Shepherd Headings Volume 4, issue 1 , 1961
business in a lighter vein Law on the links pp. 4-4 Charles M. Hewitt About the seminar pp. 6-8 Schuyler F. Otteson Business games pp. 8-8 N. F. Dufty Organizing for marketing pp. 9-29 Schuyler F. Otteson , Wendell Smith , Arthur Felton , John R. Sargent , Paul J. Gordon and Fremont Shull Farm surpluses pp. 14-14 Josephine Blocker Pricing the compensation structure pp. 19-27 Arch Patton Six visiting marxists meet U.S. business pp. 29-38 Stefan H. Robock Market: Research pp. 30-40 Wallace O. Yoder , Steuart Henderson Britt , John S. Coulson and Edmund W. J. Faison Increase your management coaching power pp. 39-44 Lincoln Atkiss and William M. Read Production planning pp. 41-48 Howard L. Timms , John F. Magee , William L. Naumann and Truman Evans Lettre a mon fils pp. 45-54 Jean Hubert Sales forecasting pp. 49-58 Jack R. Wentworth , Charles L. Schultze , Robert S. Eckley , John P. Lewis and James L. Rich Motivating the organization man pp. 55-60 Fremont E. Kast Market measurements pp. 59-73 Ronald P. Willett , Harper Boyd , Richard C. Christian and Robert J. Eggert the military market in the 1960's pp. 61-68 Murray L. Weidenbaum Freer trade and the payments problem pp. 69-78 Franz Gehrels Product planning and adaptation pp. 74-83 Albert Haring , E. Raymond Corey , Victor P. Buell and D. Maynard Phelps Formula for a 70-minute hour pp. 79-86 Paul J. Gordon Marketing channels and institutions pp. 84-98 Bert C. McCammon , William R. Davidson , Charles Y. Lazarus and Paul L. Courtney Minimizing the risks of moving abroad pp. 87-94 John G. McDonald Organizational realities pp. 95-104 Rocco Carzo Promotion pp. 99-107 Jean C. Halterman , Albert W. Frey , Al N. Seares and G. Maxwell Ule Technological concerns for tomorrow's management pp. 105-110 Estill . Green Pricing pp. 108-111 Charles M. Hewitt , Alfred R. Oxenfeldt , Alexander D. Duncan and Robert W. Lear The bard and the commissar pp. 111-118 Lois Shepherd Headings Export marketing pp. 112-116 James M. Patterson , Robert J. Holloway and Albert R. Wayne Industrial marketing pp. 117-128 Wallace O. Yoder , Ross M. Cunningham , Arthur J. Tacy and Frank W. Hankins
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