Integrated marketing as management of holistic consumer experience
Business Horizons, 2005, vol. 48, issue 5, pages 431-441
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
http://www.sciencedirect.com/science/article/B6W45 ... a72337449b5998be3f42
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:eee:bushor:v:48:y:2005:i:5:p:431-441
Access Statistics for this article
Business Horizons is edited by C. M. Dalton
More articles in Business Horizons from Elsevier
Series data maintained by Wendy Shamier ().