Advertising a new product in a segmented market

Alessandra Buratto (), Luca Grosset () and Bruno Viscolani ()

European Journal of Operational Research, 2006, vol. 175, issue 2, pages 1262-1267

Date: 2006
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European Journal of Operational Research is edited by Roman Slowinski, Jesus Artalejo, Jean-Charles. Billaut, Robert Dyson and Lorenzo Peccati

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