Banking behaviour after the lifecycle event of "moving in together": An exploratory study of the role of marketing investments

Bart Lariviere and Dirk Van den Poel ()

European Journal of Operational Research, 2007, vol. 183, issue 1, pages 345-369

Date: 2007

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Working Paper: Banking behaviour after the lifecycle event of “moving in together”: An exploratory study of the role of marketing investments (2007)
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European Journal of Operational Research is edited by Roman Slowinski, Jesus Artalejo, Jean-Charles. Billaut, Robert Dyson and Lorenzo Peccati

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