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R. Brodie and C.A. Kluyver, Attraction versus linear and multiplicative market share models: An empirical evaluation, Journal of Marketing Research 21 (1984), pp. 194-201.A. Ghosh, S. Neslin and R. Shoemaker, A comparison of market share models and estimation procedures, Journal of Marketing Research 21 (1984), pp. 202-210.P.S.H. Leeflang and J.L. Reuyl, On the predictive power of market share attraction models and estimation procedures, Journal of Marketing Research 21 (1984), pp. 211-215

R. Brodie, A. Ghosh and P.S.H. Leeflang

International Journal of Forecasting, 1985, vol. 1, issue 4, pages 311-312

Date: 1985
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