The mental accounting of time

Priyali Rajagopal and Rha, Jong-Youn

Journal of Economic Psychology, 2009, vol. 30, issue 5, pages 772-781

Abstract: This paper examines the ways in which time is perceived and tracked. We investigate whether people create mental accounts for time like they do for money, how time is allotted to these accounts and if time is valued differently according to the account to which it is assigned. Across five studies, we find evidence that people create mental accounts for time and attempt to balance their time across work and non-work activities.

Keywords: Mental; accounts (search for similar items in EconPapers)
Date: 2009

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Persistent link: http://EconPapers.repec.org/RePEc:eee:joepsy:v:30:y:2009:i:5:p:772-781

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