Would a stock by any other ticker smell as sweet?

Alex Head, Gary Smith and Julia Wilson

The Quarterly Review of Economics and Finance, 2009, vol. 49, issue 2, pages 551-561

Abstract: Some stocks have meaningful ticker symbols; for example, LUV (Southwest Airlines), MOO (United Stockyards), and GEEK (Internet America). Such tickers might be a useful signal of the company's creativity, a memorable marker that appeals to investors, or a warning that the company feels it must resort to gimmicks to attract investors. This paper investigates the performance of stocks with memorable ticker symbols during the years 1984-2005 and finds that, on average, their daily returns are higher than for the overall market.

Keywords: Ticker; symbols; Efficient; market; Behavioral; finance (search for similar items in EconPapers)
Date: 2009

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Persistent link: http://EconPapers.repec.org/RePEc:eee:quaeco:v:49:y:2009:i:2:p:551-561

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