Managing product families: The case of the Sony Walkman

Susan Sanderson and Mustafa Uzumeri

Research Policy, 1995, vol. 24, issue 5, pages 761-782

Date: 1995
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Research Policy is edited by M. Bell, B. Martin, W.E. Steinmueller, A. Arora, M. Callon, M. Kenney, S. Kuhlmann, Keun Lee and F. Murray

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