Two sources of human irrationality: Cognitive dissonance and brain dysfunction

David Lester and Bijou Yang

The Journal of Socio-Economics, 2009, vol. 38, issue 4, pages 658-662

Abstract: Akerof and Dickens explored the relevance of cognitive dissonance theory for economics, and the theory is shown here to predict occasional irrational thinking. Secondly, it is proposed that the focus of neuroeconomics on brain dysfunction and the role of neurotranmitters on cognition suggests two ways in which the functioning of the brain can impair rational decision-making.

Keywords: Neuroeconomics; Cognitive; dissonance; Brain; dysfunction (search for similar items in EconPapers)
Date: 2009

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Persistent link: http://EconPapers.repec.org/RePEc:eee:soceco:v:38:y:2009:i:4:p:658-662

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