New product development in the «Grupo Alimentario IAN»

Luis Arturo Rábade Herrero and José Antonio Alfaro ()
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Luis Arturo Rábade Herrero: Universidad de Navarra, http://www.unav.es/

Cuadernos de Gestión, 2008, vol. 8, issue 1, pages 89-102

Abstract: This article shows the way in which the company «Grupo IAN» has developed a new product. This fi rm is characterized by its continuous evolution, not only in its organizational structure, but also in its competitive strategy, its targets, or the category of products that the company manufactures and commercializes. With this case study we illustrate how a company in the food industry is coping with the new trends in food habits. We describe the process and the stages in the product innovation, and the main challenges that this company has faced in this process.

Keywords: Innovation; New Product Development; Food Industry, Case Study. (search for similar items in EconPapers)
JEL-codes: M31 M11 (search for similar items in EconPapers)
Date: 2008
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