Some Anomalies Arising from Bandwagons that Impart Upward Sloping Segments to Market Demand
Micha Gisser,
James E. McClure,
Giray Okten () and
Gary Santoni ()
Additional contact information Micha Gisser: University of New Mexico
Giray Okten: Florida State University
Gary Santoni: Ball State University
Abstract:
In Gary Becker’s (1991) theory of bandwagon effects, a portion of market demand is positively sloped. In this, he ignores Harvey Leibenstein’s (1950) hypothesis that market demands for bandwagon goods are everywhere negatively sloped (stemming from scarcity imposed constraints). A substantial literature now invokes Becker’s bandwagon, also ignoring Leibenstein. Two anomalies attend Becker’s bandwagon demand when it slopes upward: 1) straightforward parameterizations are inconsistent with the economic requirement that quantities demanded be non-negative; 2) regardless of parameterization, the comparative statics of Becker’s demand carry unworldly implications.