Reengineering the MBA for Small and Mid-Size Firms: A Business-Driven Approach

William J. Doll, Thomas W. Sharkey and Don R. Beeman

American Journal of Business, 1996, vol. 11, issue 2, pages 19-24

Abstract: Most universities have MBA programs designed to train functionally specialized managers for large Fortune 1000 type firms. The graduate management education needs of small and mid-size firms have been largely ignored. Many innovative MBA programs have themes that emphasize entrepreneurship, management of technology, or international business, but none have integrated all three themes in a redesigned MBA program that meets the needs of small and mid-size firms. This paper describes a successful business-driven approach to reengineering the form and content of an MBA program to create a higher value-added program for smaller and rapidly growing enterprises. This curriculum development process was funded by a grant from the Cleveland FoundationÕs Statewide Program for Business and Management Education. Guided by a businessdriven process, The University of Toledo successfully initiated a new Executive MBA for Small and Mid-size firms in the fall of 1995.

Keywords: Manager training; MBA; Small-medium enterprises (search for similar items in EconPapers)
JEL-codes: R00 Z0 (search for similar items in EconPapers)
Date: 1996
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