EconPapers    
Economics at your fingertips  
 

Management & Marketing

2006 - 2014

Current editor(s): Constantin Bratianu

From Economic Publishing House
Series data maintained by Simona Vasilache ().

Access Statistics for this journal.
Track citations for all items by RSS feed
Is something missing from the series or not right? See the RePEc data check for the archive and series.


Volume 7, issue 4, 2012

The supply chain as a wholistic system: a case study Downloads
Richard H. Priesmeyer, Ray J. Seigfried and Mary Ann Murray
Componentization in three steps. Case study: Opera Plaza Hotel Downloads
Adrian Vascu
Links between education, employment and quality of life. The case of Romania Downloads
Mirela Ionela Aceleanu
Romanian consumer’s perception on quality of life – sport relationship Downloads
Mihaela Constantinescu
Food traceability systems and information sharing in food suply chain Downloads
Ionuț Anica-Popa
Major special events: an interpretative literature review Downloads
Mihaela-Oana Țară-Lungă
A modern approach of water management in the Danube River basin Downloads
Carmen Gasparotti
Project risk simulation methods – a comparative analysis Downloads
Constanța-Nicoleta Bodea and Augustin Purnuș
Perception of innovation and consumption in the “Pátria de chuteiras” Downloads
Wagner Júnior Ladeira, Rafael Mendes Lübeck and Clécio Falcao Araújo
Intergenerational learning as an entropy driven process Downloads
Constantin Bratianu and Ivona Orzea
Internal and external communication within cultural organizations Downloads
Kovács Réka and Anca Borza
A new challenge for contemporary marketing – neuromarketing Downloads
Nicolae Pop and Ana Maria Iorga
Consumers’ attitude towards viral marketing in Pakistan Downloads
Kiani Irshad Zernigah and Kamran Sohail
A discriminant analysis of academic entrepreneurship in Romanian economic and business study programs Downloads
Cristina Şerbănică
Towards a conceptual delimitation of academic entrepreneurship Downloads
Ramona Cantaragiu

Volume 7, issue 3, 2012

Knowledge transfer in medical education from a teamwork perspective Downloads
Constantin Bratianu and Simona Vasilache
Senior year high school pupils’ segmentation based on the benefits and costs considered in decesion making process of educational choices Downloads
Mihai Bacila
The determinants of helping behavior in teams Downloads
Ana-Maria Godeanu
The impact of integrators on the organizational intellectual capital Downloads
Anca Mândruleanu
Apparel acquisition: why more is less? Downloads
Weng Marc Lim, Ding Hooi Ting, Wei Yi Wong and Pei Theng Khoo
The search experience credence product classification paradigm in the eyes of the electronic consumer Downloads
Delia Sorana Varvara Mityko
The perspectives for environmental management in small and medium accommodation units. The case of Braşov, Romania Downloads
Adina Nicoleta Candrea and Gabriel Brătucu
Innovation – a must for the durable development Downloads
Andreea Maier, Maria-Mihaela Suărăşan and Felicia Diana Nicoară
Branding cities as educational centres. The role of higher education institutions Downloads
Alina-Irina Popescu
Past educational cultures influences on present perceptions of education Downloads
Tatiana Segal and Simona Vasilache

Volume 7, issue 2, 2012

The role of emotions and cognitions in post-trial product attitudes: assessing the effects of attribute information for hedonic and utilitarian products Downloads
Camelia Micu
The possibility of implementing talent management in the public sector Downloads
Angela Vlădescu
New managerial approaches in organizations’ human resources as a result of privatization Downloads
Stamule Tănase and Ionut Dragoş Tănase
Understanding consumer values and socialization – a case of luxury products Downloads
Weng Marc Lim, Ding Hooi Ting, Pei Theng Khoo and Wei Yi Wong
The Romanian perspective upon the social customer and online social networks Downloads
Carmen Acatrinei (Pantea) and Florina Nicoleta Nistor
Influence of foreign direct investments on Supply Chain Management: insights from Russian and Ukrainian agri-food business Downloads
Vera Belaya, Taras Gagalyuk and Jon Henrich Hanf
Organizational culture modeling Downloads
Valentina Mihaela Ghinea and Constantin Bratianu
Corporate finance theories. Challenges and trajectories Downloads
Mihaela Tudose
Higher education reforms in Eastern Europe. A Hungarian-Romanian case study Downloads
Simona Vasilache, József Temesi and Alina Mihaela Dima
The Romanian renewable energy microgeneration market Downloads
Emil Maxim and Cosmin Ichim
Reconsidering negotiation as a new organizational function: an empirical proposal Downloads
Florina Pinzaru and Claudiu Costin

Volume 7, issue 1, 2012

The analysis of conceptual tools for the study of country of origin effect for hybrid offerings Downloads
Luminita Nicolescu
Public services – key factor to quality of life Downloads
Gina Cristina Dimian and Andreea Barbu
A new methodology for job evaluation – assessment by tasks Downloads
Dorin Leonard Nistor
Social networking sites in the Czech Republic: an empirical study Downloads
Miroslav Karlíček, Ivan Tomek, Mária Hasprová and Marcela Zamazalová
Models for the internationalization of the business: a diversity-based approach Downloads
Victor Danciu
Trends and strategies within the process of academic internationalization Downloads
Simona Agoston and Alina Mihaela Dima
Modern business methods of idea generation in the banking sector Downloads
Adrian Tantau and Silviu Mateeşescu
Bridging intellectual capital and the competitiveness of nations Downloads
Raluca Oprescu
How does the risk preference impact the need for achievement in business contexts Downloads
Carmen Păunescu and Ramona Cantaragiu
Brand and product divestiture: a literature review and future research recommendations Downloads
Vũ ANH Dũng
Entrepreneurial marketing: a new approach for challenging times Downloads
Daniela Ioniţă

Volume 6, issue 4, 2011

A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to profit performance? Downloads
Richard A. Heiens, Larry P. Pleshko and Larry P. Pleshko
Life-style orientation and contents of websites in personas industry Downloads
Dauw-Song Zhu, Chih-Te Lin and Chien-Ta (Bruce) Ho
The relation between supply chain performance and supply chain governance practices Downloads
Emil Crișan, Ilie Parpucea and Liviu Ilieș
The public clerks and their perception towards work in the Romanian national economy Downloads
Tănase Stamule, Marius Văcărelu and Meral Kagitci
Developing human resources through international assignments: a realistic strategy for Romanian employees? Downloads
Ruxandra Ciulu
A comparative approach of the generic strategies within the hotel industry: Romania vs. USA Downloads
Ovidiu Bordean, Anca Borza and Daniel Glaser-Segura
Barriers in innovation and knowledge management in the Romanian emergent economy Downloads
Constantin Bratianu
Clusters of consumer behavior for food and near-food products in Romania Downloads
Nicolae Istudor and Corina Pelau
Perceived benefits of customer loyalty programs: validating the scale in the Indian context Downloads
Sunny Bose and Venu Gopal Rao
An empirical analysis of after sales service and customer satisfaction Downloads
Nazim Hussain, Waheed Bhatti and Azhar Jilani
A multi-agent system with application in project scheduling Downloads
Constanța Nicoleta Bodea, Ileana Ruxandra Badea and Radu-Ioan Mogoș
The complexity of foreign exchange inter-connectivity with macro-financial related variables: analytical perspective on the CEE markets Downloads
Teodor Morar Triandafil
Improving sport brands’ reputation through marketing events Downloads
Vlad Roșca

Volume 6, issue 3, 2011

DATA COLLECTION IN ROMANIAN MARKET RESEARCH: A COMPARISON BETWEEN PRICES OF PAPI, CATI AND CAWI Downloads
Alina Barbu and Alexandru Isaic-Maniu
PURSUING ORGANIZATIONAL SPIRITUALITY: SOME LESSONS FROM A FINANCIAL SERVICES CORPORATION Downloads
Anselmo Ferreira Vasconcelos
THE ORGANIZATIONAL KNOWLEDGE DYNAMICS (OKD) MODEL. CASE STUDY VODAFONE ROMANIA Downloads
Constantin Bratianu and Ivona Orzea
PRODUCER VERSUS RETAIL BRAND STRATEGIES – POSITIONING VECTORS IN CONSUMERS’ MIND Downloads
Dan Cristian Dabija
THE IMPACT OF AUTHENTIC LEADERSHIP ON JOB SATISFACTION AND TEAM COMMITMENT Downloads
Hassan Darvish and Faezeh Rezaei
PLANNED BEHAVIOR ENTREPRENEURSHIP AND INTENTION TO CREATE A NEW VENTURE AMONG YOUNG GRADUATES Downloads
H. Ahmad Mushtaq, Ahmed Hunjra, G.S.K. Niazi, Kashif-Ur-REHMAN and Rauf I. Azam
AN EMPIRICAL INVESTIGATION OF CUSTOMER SATISFACTION AND BEHAVIORAL RESPONSES IN PAKISTANI BANKING SECTOR Downloads
Muhammad Ishtiaq Ishaq
THE EFFECT OF COMMITMENT AND MOTIVATION ON HUMAN TALENT AND ITS CONTRIBUTION TO ORGANIZATIONAL PERFORMANCE Downloads
Waheed Bhatti, Sidra Waris, Arshad Zaheer and Kashif -Ur-REHMAN

Volume 6, issue 2, 2011

SURVEY DESIGN USING INDIVIDUAL NUMERICAL SCALES IN THE FRAMEWORK OF ANALYTIC HIERARCHY PROCESSES Downloads
Adriana Agapie and Constantin Bratianu
CORPORATE SOCIAL RESPONSIBILITY IN ENGLISH FOOTBALL: HISTORY AND PRESENT Downloads
Vlad Roşca
CREATING THE FUTURE KNOWLEDGE WORKER Downloads
Ramona Leon
VIRGIL MADGEARU (1887-1940) FOUNDER OF THE ROMANIAN MANAGEMENT Downloads
Gheorghe Gh. Ionescu and Mirela Popa
SOCIAL ENTREPRENEURSHIP AND SOCIAL RESPONSIBILITY: COMPARATIVE STUDY Downloads
Cătălina Silvia MITRA (crişan) and Anca Borza
NOWADAYS ONLINE CONSUMERS' RIGHTS AND INTERESTS. CASE STUDY- THE ROMANIAN EDUCATED ONLINE YOUNG CONSUMER Downloads
Nicoleta Racolta-Paina and Theodora Alexandra Luca
PARTICULARITIES OF THE COMPETITIVE ENVIRONMENT IN THE BUSINESS TO BUSINESS FIELD Downloads
Ştefan Claudiu Căescu and Ionel Dumitru
DETERMINANTS OF ORGANIZATIONAL PERFORMANCE: THE CASE OF ROMANIA Downloads
Corina Gavrea, Liviu Ilieş and Roxana Stegerean
ORGANIZATIONAL COMPETENCE – A DEVELOPMENT FRAMEWORK Downloads
Eugenia Câmpeanu-Sonea, Adrian Sonea, Roxana Gabor-Supuran and Anamaria Mureşan
THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN MERGERS AND ACQUISITIONS IN EMERGENT ECONOMIES Downloads
Constantin Bratianu and Sorin Anagnoste

Volume 6, issue 1, 2011

EUROPE 2020 STRATEGY – FORECASTING THE LEVEL OF ACHIEVING ITS GOALS BY THE EU MEMBER STATES Downloads
Ramona Leon and Panaite Nica
THE RELATION BETWEEN FINANCIAL MANAGEMENT AND CORPORATE GOVERNANCE: ANALYTICAL APPROACH AT THE LEVEL OF THE RISK MANAGEMENT STRATEGIES Downloads
Petre Brezeanu and Mohammed Subhi AL Essawi
STOCHASTIC FRONTIER ANALYSIS OF PRODUCTION FUNCTION AND COST FUNCTION ESTIMATION METHODS. STUDY OF EFFICIENCY AT INDUSTRY LEVEL Downloads
Iulian Liţă and Tănase Stamule
WHO ARE THE ROMANIAN MANAGERS AND HOW THEY IDENTIFY THEMSELVES? Downloads
Florentina Scârneci
A CONTINGENCY THEORY APPROACH TO MARKET ORIENTATION AND RELATED MARKETING STRATEGY CONCEPTS: DOES FIT RELATE TO PROFIT PERFORMANCE? Downloads
Richard A. Heiens and Larry P. Pleshko
INTERNAL DEMARKETING: CONSTRUCT, RESEARCH PROPOSITIONS AND MANAGERIAL IMPLICATIONS Downloads
Anselmo Ferreira Vasconcelos
MEASURING THE ANTECEDENT EFFECTS OF SERVICE COGNITION AND INTERNET SHOPPING ANXIETY ON CONSUMER SATISFACTION WITH E-TAILING SERVICE Downloads
Chengwen Yao and Shuling Liao
ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP Downloads
Abhigyan Sarkar
RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE AND CULTURAL INTELLIGENCE Downloads
Agnes Balogh, Zoltán Gaál and Lajos Szabó
EDUCATION – MULTIPLIER OF THE EFFECTS CAUSED BY THE INITIATIVES OF CORPORATE SOCIAL RESPONSIBILITY Downloads
Alecxandrina Deaconu, Cătălina Radu and Ramona Puia
BOLOGNA PROCESS TRADE –OFFS. THE PERCEPTION OF THE ROMANIAN ACADEMIC STAFF Downloads
Mihaela Dima, Constantin Bratianu, Daniel Glaser-Segura and Kathleen Voges
HIGHER EDUCATION: PUBLIC GOOD OR PUBLIC SERVICE? ANALYSIS FROM THE PERSPECTIVE OF INTERNATIONALIZATION OF EDUCATION Downloads
Camelia Stejar
Page updated 2017-03-29