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Management & Marketing

2006 - 2014

Current editor(s): Constantin Bratianu

From Economic Publishing House
Series data maintained by Simona Vasilache ().

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Volume 5, issue 4, 2010

STRATEGY MANAGEMENT IN A MULTI-AGENT SYSTEM USING NEURAL NETWORKS FOR INDUCTIVE AND EXPERIENCE-BASED LEARNING Downloads
Florin Leon, Andrei D. Leca and Gabriela M. Atanasiu
LACK OF OPTIMISM AMONG MARKETING STUDENTS VS. OTHER STUDENTS Downloads
Gregory S. Black and Angelica Bahl
ADVERTISING AND PRODUCT TRIAL - THE EFFECT OF MESSAGE’S REGULATORY FOCUS AND PRODUCT TYPE ON CONSUMER EVALUATIONS Downloads
Camelia C. Micu
THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS Downloads
Ovidiu Moisescu and Brad Allen
CONSTRUCTION AND DEVELOPMENT LOAN REQUEST. A CASE STUDY Downloads
Emmanuel Nicholas Roussakis
RECENT TRENDS IN LIFESTYLE RESEARCH - A LITERATURE REVIEW PERSPECTIVE Downloads
Mihaela Dan (prejmerean) and Simona Vasilache
DIFFERENTIAL EFFECT OF NATIONAL VS. REGIONAL CELEBRITIES ON CONSUMER ATTITUDES Downloads
Varsha Jain, Subhadip Roy, Abhishek Kumar and Anusha Kabra
THE RUGBY COACHAND HIS THREE ROLES IN THE MANAGEMENT OF A RUGBY TEAM Downloads
Vlad Roşca

Volume 5, issue 3, 2010

Organizational knowledge creation Downloads
Constantin Bratianu and Ivona Orzea
The role of corporate social responsibility in social entrepreneurship Downloads
Catalina Mitra and Anca Borza
CEE corporate finance peculiarities: comparative approach in relation with developed countries Downloads
Cristina Morar Triandafil and Petre Brezeanu
The relationship between medical literacy and trust in healthcare in Romania Downloads
Simona Vasilache
Comparative research on the correlation of the quantum to public funding for the public institutions of higher education and the institution’s performance within the European Union member states Downloads
Rodica Gherghina, Florina Nicolae and Mihaela Mocanu
Descriptive methods of data analysis for marketing data – theoretical and practical considerations Downloads
Manuela Rozalia Gabor
Knowledge management in the rugby team: a factor of England’s 2003 rugby world cup success Downloads
Vlad ROÅžCA

Volume 5, issue 2, 2010

Supply chain management and the Romanian transition Downloads
Daniel Glaser-Segura
Marketing as support tool for public administration Downloads
Elena Enache and Cristian Morozan
Mapping wisdom as a complex adaptive system Downloads
J. Martin Hays
Telling the brand story: including news articles in online promotional strategies Downloads
Anca Cristina Micu
Several considerations regarding the online consumer in the 21st century – a theoretical approach Downloads
Nicoleta Racolta-Paina and Theodora Alexandra Luca
Mobile Marketing – the marketing for the next generation Downloads
Corina Pelau and Patricia Zegreanu
An overview of present research related to the entrepreneurial university Downloads
Constantin Bratianu and Stefan Stanciu
Differentiation vs. low cost strategies in Romania Downloads
Bogdan Bacanu
Evaluating customer satisfaction in banking services Downloads
Irina Bena
Principal component analysis in tourism marketing Downloads
Erika Kulcsár

Volume 5, issue 1, 2010

Board composition, process, and activism: evidence within American firms Downloads
Scott Scarborough, Jeffrey J. Haynie and Christopher Shook
Determinants of exporting channel integration: an interaction approach Downloads
Meng Li
Quality strategies: what are French universities looking for? Downloads
Isabelle Bouchardy
Shaping the future of higher education in Romania: challenges and driving factors Downloads
Ion Gh. Roşca, Carmen Paunescu and Cristian Pârvan
The ecology of wisdom Downloads
J. Martin Hays
Utilization of e-Logistics in multinational companies to overcome difficulties of today’s economic environment Downloads
Andrei Angheluta and Carmen Costea
Economic growth, innovation and collaborative research and development activities Downloads
Aikaterini Kokkinou
Possible errors in establishing the sample dimensions of survey investigations Downloads
Alexandru Isaic-Maniu and Irina Dragan
The main factors on Slovakian consumer’s behavior regarding fast food nutrition Downloads
Pavol Kita and Jamal Hasan

Volume 4, issue 4, 2009

Implementing innovation and knowledge management in the Romanian economy Downloads
Constantin Bratianu and Simona Vasilache
Branding Romania: A PESTEL framework based on a comparative analysis of two country brand indexes Downloads
Eliza Bivolaru, Robert Andrei and George Vlad Purcaroiu
Valences considering the identification of risks in terms of public internal audit Downloads
Aurelia Stefanescu, Eugeniu Turlea and Florin Vaduva
Typological analysis as analysis method of marketing data Downloads
Manuela Rozalia Gabor
Relevance of intercultural communication for human resources management Downloads
Mihaela Zografi
Design patterns for multi-agent simulations Downloads
Stefan Boronea, Florin Leon, Mihai Horia Zaharia and Gabriela M. Atanasiu
Information systems for international business management Downloads
Cristina Pop
Mary Kay Ash, the greatest female entrepreneur in American history and business ethics Downloads
Gh. Gh. Ionescu and Adina Negrusa
The management of credit risk for individuals and companies loans Downloads
Maria Dimitriu and Elena Alexandra Avramescu
Marketing and lifestyle Downloads
Nicoleta Cristache
Service quality management as a key for delivering the best tourist experience Downloads
Irina Purcarea and Monica Ratiu
Benefits and limits of quality cost concept applied to software industry Downloads
Catalin Afrasinei-Zavoianu

Volume 4, issue 3, 2009

Evaluating linear-nonlinear thinking style for knowledge management education Downloads
Constantin Bratianu and Simona Vasilache
The management of the enterprise’s financial structure Downloads
Mihaela-Brânduşa Tudose
Cost management in the conditions of the actual world financial crisis Downloads
Eliza Ştefania Bana and Florin Sgardea
Romanian legislation regarding the regulation of marketing communication Downloads
Olimpia Ban and Dorin Coita
Social enterprise and competitiveness Downloads
Anca Borza, Razvan Nistor, Catalina Mitra and Ovidiu Bordean
In the mood for a commercial break? A model of consumer response to television commercials during sensitive news Downloads
Anca C. Micu, Esther Thorson and Michael Antecol
Managing your executive MBA program to its maximum sales potential: an exploratory and holistic approach Downloads
Francis Petit
A managerial modernization model in crisis conditions Downloads
Ion Verboncu and Ion Purcaru
Desirable typologies of organizational culture in quality management implementation. Communicational findings Downloads
Mihaela Alexandra Ionescu and Ştefan Bratosin
Student’s management – educational activity orientation for supporting and student’s consciousness Downloads
Carmen Elena Stoenoiu, Ioan Abrudan and Sorana Daniela Bolboacă
The internal and external environment analysis of Romanian naval industry with SWOT model Downloads
Carmen Gasparotti
Conflicts of interest’s management within credit rating agencies Downloads
Cristian Marzavan and Tănase Stamule

Volume 4, issue 2, 2009

Financing of innovations – thresholds and options Downloads
Alfred Spielkamp and Christian Rammer
Some considerations about the management of metadata Downloads
Viorel Gh. Vodă
Creative economy’s gauges. Romania’s case Downloads
Mina Ivanovici and Anca Mândruleanu
Corporate governance –assessments and objectives regarding the implementation and assimilation process in Romania Downloads
Maria Manolescu, Aureliana Geta Roman, Cleopatra Şendroiu, Georgeta Petre, Alexandra Lazăr and Sorinel Domnişoru
Analysis of the potential of the R & D sector to generate a competitive advantage on a national level Downloads
Florin Vaduva, Rodica Gherghina and Ioana Duca
A statistical distribution useful in product life-cycle modeling Downloads
Emil Petrescu
Prerequisites for reconsidering the importance of human capital in management Downloads
Adelina Palade
Consumer innovativeness: a marketing approach Downloads
Costinel Dobre, Anca Dragomir and Gheorghe Preda
APPLYING MARKETING TO HIGHER EDUCATION: SCOPE AND LIMITS Downloads
Luminita Nicolescu
An empirical research on the messages transmitted by the universities mottos Downloads
Constantin Bratianu and Ştefan Stanciu
Strategies of post-adhesion of the Chamber of Commerce and Industry of Bucharest – a marketing approach Downloads
Ion Pârgaru, Aurelia-Felicia Stăncioiu, Nicolae Teodorescu, Oana Maria Rezeanu and Sandel Gronski
Start-up marketing: how to become a player on the B2B services market in Romania Downloads
Nicoleta Racolta-Paina and Sorina-Diana Mone
Credit analysis policies in construction project finance Downloads
Andra–Maria Vasilescu, Mihaela Dima and Simona Vasilache
Which are the challenges of the corporate finance within East European emerging countries? Overview on the peculiarities of the finance mechanisms Downloads
Cristina Morar Triandafil and Petre Brezeanu
Noise in negotiation – towards a typology Downloads
Tatiana Segal

Volume 4, issue 1, 2009

Corporate social responsibility and global standardization: sustainable environmental management in the chemical industry Downloads
Patricia R. Todd
Student attitudes to entrepreneurship Downloads
Christine Volkmann and Kim Oliver Tokarski
Discovering and managing creativity in product development Downloads
Radu Mihalcea
Ethnic minority entrepreneurship in Britain Downloads
David McEvoy and Khalid Hafeez
An algorithmic approach for modelling customer expectations Downloads
Nicolae Pop, Adriana Agapie and Nicolae Teodorescu
Economic and social disparities of Romania in regional and county profile Downloads
Constantin Lefter and Cristinel Constantin
Modelling and optimizing multiple attribute decisions by using fuzzy sets Downloads
Gh. Gh. Ionescu and Adina Negrusa
Brand management in the context of implementing the "community trademark" concept Downloads
Ciprian Pop and Delia RUS Ciurea
A comparative study of women in the european business world Downloads
Daniela Istodor
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