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RESEARCH ABOUT POPULATION’S VIEW ON MODERN HEATING SYSTEMS

Timea Demeter and Gabriel Brătucu
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Timea Demeter: Transilvania University of Braşov, Romania
Gabriel Brătucu: Transilvania University of Braşov, Romania

Management & Marketing, 2013, vol. 8, issue Special-Issue, pages 141-148

Abstract: The market of heating systems changed considerably in 12 years. Due to their high losses, poor quality, and high prices, the district heating systems were replaced by micro thermal plants that seemed more cost efficient at that time. As the market changed the interest for affordable modern heating systems such as, floor heating and radiant heating panels was growing, Although many people were reserved when it came to purchasing one. Therefore a quantitative research was conducted on 300 households to determine the view Brasov’s population has on these modern heating systems. The results presents the main criteria taken into consideration when buying a heating system, the amount of money people are willing to spend on it and the reasons for which the population is reserved when it comes to purchasing one. The paper also provides a perspective for companies operating in this field on how to approach the market and increase the demand for these products.

Keywords: modern heating systems; micro thermal plant; district heating; floor heating; heating panels. (search for similar items in EconPapers)
Date: 2013
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