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QUALITY STRATEGIES IN THE FIELD OF FOOD & BEVERAGE CASE STUDY: HACCP IMPLEMENTATION AT MCDONALD`S COMPANY

Anca Madar and Andreea Neacşu
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Anca Madar: "Transilvania" University of Brasov
Andreea Neacşu: "Transilvania" University of Brasov

Management & Marketing, 2013, vol. 8, issue Special-Issue, pages 211-220

Abstract: In the current economic context, the concern of every organization is to be permanently competitive, which represents its ability to maintain and gain new positions in the market in terms of competition. The purpose of this paper is to analyse how the implementation of well- chosen and correctly applied strategies can improve the performance of a company. The company in question is well-known, with international activity, and the examined strategy concerns the certification, respectively the implementation of the HACCP system for food safety.

Keywords: food quality; safety; quality management; danger; critical control point. (search for similar items in EconPapers)
Date: 2013
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