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THE CONSUMPTION OF FAST FOOD PRODUCTS – A CONSTANT EATING HABIT OF YOUNG PEOPLE FROM ALL OVER THE WORLD

Dana Boşcor and Codruta Baltescu ()
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Dana Boşcor: Transilvania University of Braşov

Management & Marketing, 2013, vol. 8, issue Special-Issue, 87-94

Abstract: The eating habits have met important changes lately, and the consumption of fast food products is, no doubt, an essential coordinate of this evolution. The fast pace of daily life associated with sedentary and convenience of young generations are factors favoring the proliferation of fast food restaurants, becoming fashionable, a „must have or do” in the international urban landscape. The fast food products were much analyzed and criticized regarding the negative impact on population’s health. On the other hand, it should be noticed the efforts of the companies in the field for giving up the unhealthy foods and introducing „healthy foods.” The attraction of fast food products is a reality of the contemporary world. In this article are shown the results of a quantitative marketing research with the topic: „The consumption of fast food products among the young people from Brasov” for capturing the habits and trends of young people from Brasov regarding the consumption of these products, respectively, when, how and in what conditions they choose to serve dinner in a fast food restaurant, and the factors influencing the decision to eat in a fast food restaurant.

Keywords: eating out; dining out; fast food products; fast-food restaurants; young generation. (search for similar items in EconPapers)
Date: 2013
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