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Consumers’ Satisfaction Regarding Fast food Restaurants

Andreea Muntean and Pastiu Carmen

International Journal of Economics & Business Administration (IJEBA), 2014, vol. II, issue 2, pages 111-118

Abstract: In recent years there has been a significant increase in the number of fast food restaurants. An important aspect of the global and national success of these companies can be ascribed to the consumers’ satisfaction regarding the products they offer, while media promotes the negative effects on the health of individuals. Satisfied consumers will repeatedly buy the respective products and will also recommend them to others; for the company this is reflected in economic and social efficiency. The government, consumers and other entities play a significant role in ensuring food quality and safety. The purpose of the research is to identify the attributes of fast food products and restaurants that contribute to consumers’ satisfaction regarding the products and services offered by them.

Keywords: Consumer Satisfaction; Fast Food Industry; Food Safety; Quality (search for similar items in EconPapers)
JEL-codes: M3 L80 L83 (search for similar items in EconPapers)
Date: 2014
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