Book Review of Kenneth Kahn's New Product Forecasting: An Applied Approach

Steven Schnaars

Foresight: The International Journal of Applied Forecasting, 2007, issue 6, pages 38-39

Abstract: Stephen Schnaars notes that the Kenneth Kahn book is one of the few books that steers a wide path around the most commonly-covered time series techniques, concentrating instead on 20 new-product forecasting techniques. While Schnaars finds that brevity of coverage and lack of empirical support are deficiencies, he considers the book's strength to be the clear and easy-to-understand discussions for managers. Copyright International Institute of Forecasters, 2007

Downloads: (external link)
http://www.forecasters.org/foresight/purchase.html

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Access Statistics for this article

More articles in Foresight: The International Journal of Applied Forecasting from International Institute of Forecasters
Contact information at EDIRC.
Series data maintained by Pam Stroud ().