Book Review of Forecasting the Retail Supply Chain, by Andre Martin, Mike Doherty, and Jeff Harrop

Carolyn Allmon

Foresight: The International Journal of Applied Forecasting, 2007, issue 7, pages 49-51

Abstract: Allmon states that the authors—Martin, Doherty, and Harrop—maintain that retail forecasting should start and end at the store level. This can be accomplished by using what they call flowcasting, “a multi-echelon, retail, inventory-management business process designed to (1) forecast products at the retail store level, and (2) plan inventory, replenishment, people requirements, space and equipment resources throughout the retail supply chain in a time-phased manner.” The book includes fourteen steps to use to successfully implement flowcasting. Copyright International Institute of Forecasters, 2007

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