Thomas H. Davenport and Jeanne G. Harris’s Competing on Analytics: The New Science of Winning

Roy Batchelor

Foresight: The International Journal of Applied Forecasting, 2008, issue 9, pages 5-7

Abstract: Just like Harry Potter and Starbucks, Competing on Analytics: The New Science of Winning seems to be everywhere. This new book by Thomas Davenport and Jeanne Harris is often assigned as motivational reading for analysts who need a pep talk on the benefits of quantitative analysis. The 9th issue of Foresight leads off with Roy Batchelor’s insightful review, which asks what the quantitative evidence is for the benefits of competing on analytics. Copyright International Institute of Forecasters, 2008

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