Predicting the Demand for New Products

Paul Goodwin

Foresight: The International Journal of Applied Forecasting, 2008, issue 9, pages 8-10

Abstract: In his Hot New Research Column, Paul Goodwin discusses three recent studies on the effectiveness of traditional tools for new product forecasting: consumer intentions surveys, S curves, and conjoint analysis of the basis of customer preferences. Copyright International Institute of Forecasters, 2008

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