GREEN TECHNOLOGY COMPLIANCE IN MALAYSIA FOR SUSTAINABLE BUSINESS DEVELOPMENT
Kamarudin Abu Bakar (),
Mohd Fazli Mohd Sam,
Md Nor Hayati Tahir,
Ismi Rajiani and
Norhana Muslan Additional contact information Norhana Muslan: Faculty of Technology Management & Technopreneurship, Universiti Teknikal Malaysia Melaka
Economic growth, industrialization and growing population in developing countries such as Malaysia, demands a huge growth for renewable energy as global environmental problem call for drastic cuts on fossil fuel consumption. It has resulted in the promotion of green technology that presents the most viable way of meeting with the new green-related activities for environmental conservation. The Malaysian government has played a strong role in ensuring environmental sustainability by way of introducing necessary policies and implementing them. This research intends to explore the opportunities that green technology might bring to entrepreneurs by complying with new business success factors (BSF) particularly in term of the green demand and supply among the Malaysian companies. The research would also enhance some of the existing relevant literatures and discuss several practices useful for business consideration of the green technology adoption.