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Holistic Marketing Management Journal

2011 - 2017

From Holistic Marketing Management
Series data maintained by Theodor Valentin Purcarea ().

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Volume 7, issue 1, 2017

The Research of the Organizational Culture in Romania pp. 04-06 Downloads
Theodor Purcarea
From National Independence to International Integration: Europe and Romania pp. 07-11 Downloads
Nicholas Dima
Digital intelligence and digital marketing effectiveness pp. 12-17 Downloads
Costel Negricea and Ioan-Matei Purcarea
CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing pp. 18-31 Downloads
Theodor Purcarea
Producers and consumers face to face with the technical advancements of the 3rd millennium pp. 32-35 Downloads
Diana Soca

Volume 6, issue 4, 2016

Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance pp. 04-07 Downloads
Theodor Purcarea
Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend pp. 08-15 Downloads
Costel Negricea and Ioan-Matei Purcarea
A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era pp. 16-27 Downloads
Theodor Purcarea

Volume 6, issue 3, 2016

Marketers’ Wisdom in Delivering What Customers Want pp. 04-06 Downloads
Theodor Purcarea
Digital marketing capabilities in today's evolving digital world pp. 07-16 Downloads
Costel Negricea and Ioan-Matei Purcarea
The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment pp. 17-22 Downloads
Cosmin Tanase
The practice of marketing under the pressure of continuously updating the marketing capabilities platform pp. 27-41 Downloads
Theodor Purcarea

Volume 6, issue 2, 2016

Developing “Customer Engagement” Construct University pp. 04-05 Downloads
Theodor Purcarea
Engineering the Digital Transformation of Marketing pp. 06-14 Downloads
Costel Negricea and Ioan-Matei Purcarea
New Challenges for B2B Marketers pp. 15-23 Downloads
Theodor Purcarea
Relational Marketing in the New Service Economy pp. 24-28 Downloads
Diana Soca
The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia pp. 29-31 Downloads
Theodor Purcarea

Volume 6, issue 1, 2016

If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family pp. 05-09 Downloads
Theodor Purcarea

Volume 5, issue 4, 2015

Looking Ahead to the 25th Anniversary of the Romanian-American University pp. 04-06 Downloads
Theodor Purcarea
Marketers, challenged to meeting digital priorities pp. 07-14 Downloads
Costel Negricea and Ioan-Matei Purcarea
Cultural entrepreneurship. The importance of developing cultural competences within the framework of resource mobilization pp. 15-21 Downloads
Irina Purcarea
Organizing for digital marketing success in tourism pp. 22-27 Downloads
Monica Paula Ratiu and Ioan-Matei Purcarea
Marketers, challenged to prove their new skills within the context of the actual trends pp. 28-35 Downloads
Theodor Purcarea
Kanban – An Alternative To The Agile Model Of Project Management pp. 36-43 Downloads
Rohith Vishwanath Iyer

Volume 5, issue 3, 2015

Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience pp. 04-06 Downloads
Theodor Purcarea
Failings in the Management of World Affairs pp. 07-12 Downloads
Andrew Kilner
Rethinking the Business by Ensuring Marketing Transformation pp. 13-19 Downloads
Theodor Purcarea
Digital Marketer: Facing Digital Marketing Opportunities pp. 20-25 Downloads
Costel Negricea and Ioan-Matei Purcarea
Reaching Travelers Through Digital Marketing Channels pp. 26-31 Downloads
Monica Ratiu and Ioan-Matei Purcarea
Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study pp. 32-41 Downloads
Marie Christin Hallier
The Latest Issue of our Partner Journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia pp. 42-43 Downloads
Theodor Purcarea

Volume 5, issue 2, 2015

AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement pp. 04-10 Downloads
Theodor Purcarea
Improving company management: review of recent ideas pp. 11-14 Downloads
Andrew Kilner
Digital marketing, addressability and time, the new currency for CMOs pp. 15-20 Downloads
Costel Negricea and Ioan-Matei Purcarea
At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management pp. 21-29 Downloads
Theodor Purcarea
Digital Tourism on the Way to Digital Marketing Success pp. 30-37 Downloads
Monica Ratiu and Ioan-Matei Purcarea
The latest issue of our partner journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia pp. 38-39 Downloads
Theodor Purcarea

Volume 5, issue 1, 2015

Promoting the proper high quality educational media in the era of the Chief Executive Student pp. 04-05 Downloads
Theodor Purcarea
MANAGER or SPECIALIST. Which role is most suitable for you? pp. 06-10 Downloads
Andrew Kilner
Digital Marketing, Digital Disruption, and the New Rules of Digitization pp. 11-17 Downloads
Costel Negricea and Ioan-Matei Purcarea
The store of tomorrow–a symbiosis between the real and the virtual pp. 18-22 Downloads
Diana Soca
The coordinates of quality and satisfying the consumers’ needs pp. 23-29 Downloads
Andreea Budacia and Alexandra Perju-Mitran
Marketing as a center of constant improvement and change pp. 30-39 Downloads
Theodor Purcarea

Volume 4, issue 4, 2014

What we want readers to remember from this HMM reading experience pp. 04-04 Downloads
Theodor Purcarea
A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014 pp. 05-14 Downloads
Theodor Purcarea
Digital Marketing and a Better Understanding of the Consumer Mobile Journey pp. 15-21 Downloads
Costel Negricea and Ioan-Matei Purcarea
The 14th International Conference of Urbanicom: "Commerce and the City" pp. 22-27 Downloads
Leon F. Wegnez
Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management" pp. 28-31 Downloads
Theodor Purcarea
Doctoral Dissertation Award: The Institute Of Food Products Marketing pp. 32-34 Downloads
John Stanton and Mark Lang
The latest issue of our partner journal, Marketing Science and Inspirations pp. 35-36 Downloads
Theodor Purcarea
The venerable Professor BENIAMIN COTIGARU passed away pp. 37-49 Downloads
Theodor Purcarea

Volume 4, issue 3, 2014

Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University pp. 00-05 Downloads
Theodor Purcarea
MARKETING’ S CONTINUOUS RISE AND SHINE pp. 06-25 Downloads
Theodor Purcarea
Chief Marketing Officer and the Challenge of Digital Maturity pp. 28-36 Downloads
Ioan-Matei Purcarea and Costel Negricea
CRM – the new business strategy in the digital age pp. 37-44 Downloads
Diana Soca
An Interview with Matthew R. Lee, Psychology Professor, James Madison University pp. 45-47 Downloads
Ioan-Matei Purcarea
The latest issue of our partner journal, Marketing Science and Inspirations, Comenius University in Bratislava, Slovakia pp. 48-49 Downloads
Theodor Purcarea

Volume 4, issue 2, 2014

Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite pp. 05-08 Downloads
Theodor Purcarea
Digital Marketing and the Pillars of Shopper Experience pp. 09-13 Downloads
Costel Negricea and Ioan-Matei Purcarea
Editorial: Innovation Management and Tuning the Entrepreneurial Process pp. 14-17 Downloads
Hans Zwaga
The Evolving Challenges Facing Project Managers and the Role of Human Resources Management in Fostering an Environment Best Propagating Success pp. 18-23 Downloads
Virginie Duliere
The Importance of Non Formal Education in a Formal World pp. 24-29 Downloads
Monica Rosu

Volume 4, issue 1, 2014

Knowing and trusting each other’s know-how in spending time in an intelligent manner, becoming more innovative in managing change pp. 05-06 Downloads
Theodor Purcarea
The Impact of Human Ressources Management in Project Success pp. 07-14 Downloads
Lea Le Facheur
Information Sharing in Project Management pp. 15-19 Downloads
Charline Delbauche
Self-Managing Teams in Agile Project Management – Pain or gain pp. 20-25 Downloads
Eva-Maria Muller
How to Deal with Project Risk Management Effectively in Your Organization pp. 26-34 Downloads
Maxime Le Bras
How External Stakeholder Impact Project Management Success pp. 35-40 Downloads
Elodie Ramel
Innovate to Survive pp. 41-43 Downloads
Leon F. Wegnez
A Key Challenge, Marketing Resource Management, a Holistic System pp. 44-49 Downloads
Andrei Alexandru Bejan
Page updated 2017-06-24