Retailing supply chain with location-sensitive mobile channel: a game-theoretic investigation

Wei Wei

International Journal of Electronic Finance, 2011, vol. 5, issue 3, pages 261-271

Abstract: Nowadays, manufacturers are increasingly adopting direct channels to increase financial performance and improve services. Location-sensitive mobile channel helps retailers attract nearby incumbent consumers. How such a channel influences supply chain performance is unknown. In this paper, we evaluate the performance of a decentralised supply chain that has three channels: an electronic channel, a mobile channel and a physical channel. We model the supply chain interaction in a Stackelberg game and derive conditions that mobile channel benefits the various supply chain participants.

Keywords: mobile commerce; mobile supply chains; Stackelberg game; e-finance; game theory; electronic finance; m-commerce; retailing; supply chain management; location sensitive mobile channels; SCM; supply chain performance; decentralised supply chains (search for similar items in EconPapers)
Date: 2011
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Persistent link: http://EconPapers.repec.org/RePEc:ids:ijelfi:v:5:y:2011:i:3:p:261-271

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