Beauty is in the eyes of the beholder: a logistic regression analysis of sustainability and locality as competitive vehicles for human settlements

Aliye Ahu Gülümser Akgün, Tuzin Baycan-Levent and Peter Nijkamp

International Journal of Sustainable Development, 2009, vol. 12, issue 1, pages 95-110

Abstract: The present paper aims to investigate the role of creative practices for settlements, with a special focus on the 'Associations of the Most Beautiful Villages' in France and Italy. The paper focuses on the critical parameters of a locality related to the attractiveness of villages from the perspective of visitors and the role of the above-mentioned Associations from the perspective of the local population. Data and information used are derived from in-depth questionnaires filled out by relevant experts from 32 villages. In order to achieve this aim, a multivariate statistical technique, viz. logistic regression, is deployed. The study presents the preliminary results of the analysis on the roles of non-profit organisations in the marketing of settlements regarding their performance in terms of creativity, innovativeness and competitiveness. The results show that the Associations play a crucial role in sustainable development and create an attractive image for villages.

Keywords: sustainability; sustainable development; most beautiful villages; rural areas; locality; cultural heritage; logistic regression analysis; human settlements; creativity; France; Italy; non-profit organisations; marketing; innovativeness; innovation; competitiveness (search for similar items in EconPapers)
Date: 2009
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Working Paper: Beauty is in the Eyes of the Beholder: A Logistic Regression Analysis of Sustainability and Locality as Competitive Vehicles for Human Settlements (2009)
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Persistent link: http://EconPapers.repec.org/RePEc:ids:ijsusd:v:12:y:2009:i:1:p:95-110

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