The ISAAC project has generated a wealth of new insights on cultural tourism. Particular attention has been paid to the strategic and operational importance of e-services in various European cities. The present paper brings together empirical insights from two angles, viz the supply and demand side, for the city of Amsterdam. First, a scenario analysis based on assumptions concerning the future development -- followed by a multi-criteria analysis, in particular the regime method -- is performed in order to design and evaluate systematically packages of e-services for urban tourism policy. On the demand side results from a survey among visitors in Amsterdam are analysed by an ordered logit model, with the aim to identify the most prominent attractiveness features in the city of Amsterdam, seen from the perspective of e-services for the tourist sector.