A Study of Customer Satisfaction of an Automotive Company in Malaysia

Noor Azlina Fakiruddin, Hebat Allah A. Wagih and Waleed F. Faris
Additional contact information
Noor Azlina Fakiruddin: International Islamic University Malaysia (IIUM), Malaysia
Hebat Allah A. Wagih: International Islamic University Malaysia (IIUM), Malaysia
Waleed F. Faris: International Islamic University Malaysia (IIUM), Malaysia

International Journal of Asian Business and Information Management (IJABIM), 2010, vol. 1, issue 2, pages 24-31

Abstract: This paper was conducted to present an analysis of the current level of customer satisfaction on the services offered by an automotive outlet in Malaysia. In an effort to make the company more effective, many have targeted various change programmes to meet customer satisfaction. Customer satisfaction is one of the most important factors in the organizations success, and an important determinant of customer satisfaction is how well the product performs. The objective of this study is to help the organization to improve their customer level of satisfaction through providing continuous efforts to improve their level of service and product productivity.

Date: 2010
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/jabim.2010040103 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:igg:jabim0:v:1:y:2010:i:2:p:24-31

Access Statistics for this article

International Journal of Asian Business and Information Management (IJABIM) is edited by Patricia Ordóñez de Pablos

More articles in International Journal of Asian Business and Information Management (IJABIM) from IGI Global
Series data maintained by Journal Editor ().