Strategic Maneuvering in Healthcare Technology Markets: The Case of Emdeon Corporation

Kirill M. Yurov, Yuliya V. Yurova and Richard E. Potter
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Kirill M. Yurov: University of Illinois at Chicago, USA
Yuliya V. Yurova: University of Illinois at Chicago, USA
Richard E. Potter: University of Illinois at Chicago, USA

International Journal of E-Business Research (IJEBR), 2007, vol. 3, issue 3, pages 1-13

Abstract: Healthcare technology markets have been recently identified as potential investment targets. Having survived a major environmental shock, the dot.com bust, firms in the healthcare technology industry are presently experiencing an impressive revenue growth. In this study, we investigate the strategies of Emdeon Corporation, a healthcare technology firm whose e-business model provides clues for achieving a sustained revenue growth and profitability. We trace the current sustainability of Emdeon’s e-business model to a related diversification strategy that the firm’s upper management has pursued via mergers and acquisitions (M&As). We also address the motivation behind current restructuring of Emdeon’s e-business model. We argue that maturation of diversified e-business models leads to the transformation of individual segments into distinct entities focusing on specific technology markets.

Date: 2007
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Persistent link: http://EconPapers.repec.org/RePEc:igg:jebr00:v:3:y:2007:i:3:p:1-13

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