E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Retail Revolution

M. Bourlakis, S. Papagiannidis and Helen Fox
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M. Bourlakis: Brunel University, United Kingdom
S. Papagiannidis: Newcastle University, United Kingdom
Helen Fox: Newcastle University, United Kingdom

International Journal of E-Business Research (IJEBR), 2008, vol. 4, issue 3, pages 64-76

Abstract: Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.

Date: 2008
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Persistent link: http://EconPapers.repec.org/RePEc:igg:jebr00:v:4:y:2008:i:3:p:64-76

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