EconPapers    
Economics at your fingertips  
 

Still Watching Other People's Programmes? The Case of Current TV

Theodoulos Theodoulou and Savvas Papagiannidis
Additional contact information
Theodoulos Theodoulou: Newcastle University, UK
Savvas Papagiannidis: Newcastle University, UK

International Journal of E-Business Research (IJEBR), 2009, vol. 5, issue 4, pages 55-67

Abstract: In this article, the authors adapt a value chain analysis framework used in the music industry and apply it to the television industry, in order to probe the television value creation and distribution mechanisms and examine how they were affected by technology. More specifically, they examine how viewers can effectively become producers by repositioning themselves in the value chain and the implications of such a shift. Their discussion takes place in the context of a case study, that of Current TV, in order to illustrate in practice the opportunities and implications for the content producers, the broadcasters, and the viewers themselves.

Date: 2009
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/jebr.2009040604 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:igg:jebr00:v:5:y:2009:i:4:p:55-67

Access Statistics for this article

International Journal of E-Business Research (IJEBR) is edited by In Lee

More articles in International Journal of E-Business Research (IJEBR) from IGI Global
Series data maintained by Journal Editor ().

 
Page updated 2012-04-29
Handle: RePEc:igg:jebr00:v:5:y:2009:i:4:p:55-67