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International Journal of Online Marketing (IJOM)

2011 - 2017

Current editor(s): Hatem El-Gohary

From IGI Global
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Volume 7, issue 1, 2017

An Empirical Study to Find the Road-map for Understanding Online Buying Practices of Indian Youths pp. 1-15 Downloads
Subhajit Bhattachary and Vijeta Anand
Saudi Consumers Attitudes Towards Online Shopping: An Attempt Towards Building Online Shopping Framework in KSA pp. 16-36 Downloads
Raja Yahya Alsharief
Online Marketing Induced Performance Volatility pp. 37-63 Downloads
Manoj Kumar
Emotions in Motion: The Combined Effect of Positive and Negative Emotions on Personalised E-Commerce pp. 64-78 Downloads
Ilias O. Pappas, Panos E. Kourouthanassis, Sofia Papavlasopoulou and Vassilios Chrissikopoulos

Volume 6, issue 4, 2016

Corporate Reputation and C2C Websites: An Exploratory Approach pp. 1-11 Downloads
Amira Trabelsi Zoghlami, Karim Ben Yahia and Mourad Touzani
Online Shopping: Exploring Perceptions of Digital Natives in the United Arab Emirates pp. 12-35 Downloads
Muneeza Shoaib and Hameedah Sayani
E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes pp. 36-53 Downloads
Gyaneshwar Singh Kushwaha and Mukesh Kaushal
A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter pp. 54-72 Downloads
Bela Florenthal and Mike Chen-Ho Chao

Volume 6, issue 3, 2016

The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud pp. 1-14 Downloads
Francesco Sofo and Michelle Sofo
Does Social Media Really Help?: From Customer Involvement to New Product Success pp. 15-33 Downloads
Rebecca Liu and Aysegul Eda Kop
User and Firm Generated Content on Online Social Media: A Review and Research Directions pp. 34-49 Downloads
Abhinita Daiya and Subhadip Roy
Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media? pp. 50-61 Downloads
Katherine Barnet and Sharmila Pixy Ferris

Volume 6, issue 2, 2016

Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry pp. 1-17 Downloads
S. M. Riad Shams
Mobile Phone Purchasing and Brand Presence on Facebook pp. 18-33 Downloads
Barry Ardley, Jialin Hardwick, Lauriane Delarue and Nick Taylor
Internet Adoption and International Marketing in the Jordanian Banking Sector pp. 34-48 Downloads
Said Al-Hasan, Brychan Thomas and Ayman Mansour
Deriving Competitive Intelligence from Social Media: Microblog Challenges and Opportunities pp. 49-61 Downloads
Elisa Arrigo
The Potential Contribution and Uses of Twitter by Tourism Businesses and Destinations pp. 62-77 Downloads
Marios D. Sotiriadis

Volume 6, issue 1, 2016

The Impact of Social Relationships on Online Word-of-Mouth and Knowledge Sharing in Social Network Sites: An Empirical Study pp. 1-23 Downloads
Sherein Hamed Abou-Warda
Measuring the Satisfaction Levels of Mobile Financial Services Users in Bangladesh: An Empirical Study pp. 24-33 Downloads
Md Abdul Hai and Mohammad Masudur Rahman
An Empirical Study on Predicting User Acceptance of Online Apparel Shopping in Iran pp. 34-53 Downloads
Nariman Pahlavanyali and Seyyed Mohammad Hossein Momeni
Differences and Similarities: Brand Trust Offline and Online pp. 54-82 Downloads
Gordon Bowen and Richard Bowen

Volume 5, issue 4, 2015

The Implementation of Continuous Improvement (CI) Methodology: A Case Study of Al-Sindian Paper Mills pp. 1-24 Downloads
Salaheldin Ismail Salaheldin, Hesham Fawzy Abbas and Mohamed Abdelghaffar Seif
Drivers of Brand Trust in Internet Retailing: The Case of Indonesia pp. 25-36 Downloads
Adilla Anggraeni and Florenz Lay
The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups pp. 37-59 Downloads
Tamer Abbas Awad and Shereen Mohamed Abdel Fatah
The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation pp. 60-83 Downloads
María à ngeles García-Haro, María Pilar Martínez-Ruiz and Ricardo Martínez-Cañas
A Revisit of the Concept of Interactivity and its Dimensions pp. 84-109 Downloads
Hui Wang and Vipin Nadda

Volume 5, issue 3, 2015

Emergence and Acceptance of Sharing Economy in India: Understanding through the Case of Airbnb pp. 1-17 Downloads
Rasananda Panda, Surbhi Verma and Bijal Mehta
Adoption of Gamified Systems: A Study on a Social Media Gamification Website pp. 18-37 Downloads
Gokhan Aydin
Consumers Perception towards Online Shopping With Special Reference to Dakshina Kannada(D) pp. 38-46 Downloads
T S. Rakesh and S Madhushree
Trust Management Issues in Social-Media Marketing pp. 47-64 Downloads
Vikas Kumar and Prasann Pradhan
Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting pp. 65-80 Downloads
Zeki Atıl Bulut, Ali Naci Karabulut, Tuğba Uçma Uysal and Ali Çağlar Uzun

Volume 5, issue 2, 2015

Gender and Age Differences in Internet Use among Czech Internet Users: Consequences for Online Advertisement Targeting pp. 1-17 Downloads
Václav Stříteský, Marek Stříteský and Martin John David Quigley
Social Media Marketing in Luxury Retail pp. 18-36 Downloads
Izabella M. De Souza and Sharmila Pixy Ferris
Social Media: An Eccentric Business Communication Tool for the 21st Century Marketers pp. 37-57 Downloads
Chetna Kudeshia and Arun Mittal
The Effect of Social Networks Sites (SNSs) on the Egyptian 25/30 Uprisings pp. 58-74 Downloads
Rasha Hussein Abdel Aziz Mostafa and Samaa Taher Attia

Volume 5, issue 1, 2015

Examining the Awareness and Persuasive Effects of Online WOM pp. 1-19 Downloads
Irina Grinberg, Sanjib Bhuyan, Yanhong Jin and Lei Wang
Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy pp. 20-37 Downloads
Devinder Pal Singh
Factors Influencing Online Shopping Behavior of Urban Consumers in India pp. 38-50 Downloads
Rajyalakshmi Nittala
Dimensions of Privacy Concerns amongst Online Buyers in India pp. 51-64 Downloads
Tinu Jain and Prashant Mishra

Volume 4, issue 4, 2014

Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing pp. 1-16 Downloads
David Bowie, Alexandros Paraskevas and Anastasia Mariussen
Immersion and Perceived Value: The Strategic Variables For Commercial Websites pp. 17-35 Downloads
Ahmed Anis Charfi
E-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia pp. 36-51 Downloads
Elia Ardyan and Vincent Didiek Wiet Aryanto
From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool pp. 52-64 Downloads
K Sai Prasad and Sita Mishra

Volume 4, issue 3, 2014

An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising pp. 1-13 Downloads
Pradeep Dharmadasa and Thilini Alahakoon
A Cloud Computing Model for Efficient Marketing Planning in Tourism pp. 14-30 Downloads
George Mastorakis, Nikolaos Trihas, Constandinos X. Mavromoustakis, Emmanouil Perakakis and Ioannis Kopanakis
The Visual-Cognitive Model for Internet Advertising in Online Market Places pp. 31-50 Downloads
Efosa C. Idemudia
Measuring Consumer Motivations to Share Rumors: Scale Development pp. 51-67 Downloads
Subin Sudhir and Anandakuttan B. Unnithan
Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China: A Lifestyle Approach pp. 68-84 Downloads
Matthew J. Haught, Ran Wei, Yang Xuerui and Jin Zhang

Volume 4, issue 2, 2014

Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas pp. 1-14 Downloads
Parul Singh
E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector pp. 15-27 Downloads
Roli Bansal, Manisha Lamba, Shirin Alavi and Vandana Ahuja
Response Order Effects in Online Surveys: An Empirical Investigation pp. 28-44 Downloads
M.A. Sanjeev and Parul Balyan
Ethics in Behavioural Targeting: Mapping Consumers Perceptions pp. 45-61 Downloads
Sonam Chauhan and Shubhangini Rathore
Importance of Web Based Tools for Promotion of Movies: A Survey on Indian Movie Production Houses pp. 62-73 Downloads
Suresh Sannapu, Akshat Singh Parihar, Gaurav Kandwal and Karan Kakkar

Volume 4, issue 1, 2014

Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online pp. 1-10 Downloads
Alia Besbes Sahli and Patrick Legohérel
The Impact of Trust on Virtual Team Effectiveness pp. 11-28 Downloads
Yasser A. El-Kassrawy
Online Advertising Intermediary: How Online Advertising Works? pp. 29-38 Downloads
Payam Hanafizadeh, Mehdi Behboudi and Hamideh Mokhtari Hasanabad
A Study of Online Co-Creation Strategies of Starbucks Using Netnography pp. 39-51 Downloads
Preetika Sindhwani and Vandana Ahuja
Viral Marketing: A Brief Study of Pre-Established Methods and Models for Understanding the Various Implications on the Corporate Sector pp. 52-63 Downloads
Neha Arora and Ashok Wahi
Page updated 2017-04-09