Tourism has emerged as one of the worldâ€™s largest industries and a fast growing economic sector. The Asian region attracts a growing number of quality-conscious tourists as it is endowed with a rich bio-cultural/heritage diversity. However, the diversity and integrity of many Asian tourist destinations have been severely eroded or irreversibly damaged due to ill-conceived, poorly planned, and under-regulated mass tourism and other human activities, increasing the conflicts between conservation and local livelihoods. Fortunately, the newly emerging community-based eco-cultural heritage tourism (CBECHT) can be effectively used in the region for achieving the objectives of sustainable development by integrating pro-poor tourism approaches. Such approaches are strongly promoted and supported by several international organizations as well as Local Agenda 21. This article provides a broad conceptual framework for this approach and evaluates the potentials and constraints for evolving and implementing such strategies in the region with their policy/planning implications.