Challenged with intense market competition, developing countries are searching for methods to ensure sustainable development through business performance. In this regard, TQM and NPD play a major role. However, research is limited in the area of addressing the contextual link between TQM, NPD, and sustainable development. Therefore, this paper examines the relationship between the three and the outcome of the relationship. The results show that TQM in the context of NPD for sustainable development in developing countries focuses on adaptive products through incremental improvements on production technology, NPD system, product development, production process, and employee know-how. It is also found that TQM revolutionizes the conventional R&D system by enhancing innovation capabilities. It reduces development costs and time alleviating financial limitations. The results further reveal that process focus on the TQM framework has contributed to sustainable ecology management through various environmental management systems.