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International Journal of Technology and Educational Marketing (IJTEM)

2011 - 2017

Current editor(s): Purnendu Tripathi

From IGI Global
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Volume 7, issue 1, 2017

International Students' Perceptions of Services and Supports Provided: A Case Study of a Mid-Sized University in the USA pp. 1-14 Downloads
Henry Wai Leong Ho
Differential Effects of Marketing Messages in Online Advertising for an MBA Program pp. 15-25 Downloads
Michael L. Harris, Carolyn Findley Musgrove, Kathryn W. Ernstberger, K. Christopher Cox and Pilsik Choi
Keeping Adult Education in the Mix: Using the Marketing Mix to Foster Viable and Sustainable Graduate Programs for Adult Learners pp. 26-37 Downloads
Josie L. Andrews and Jonathan E. Taylor
Imperatives in Leading Institutions of Higher Learning: Focus B-School pp. 38-51 Downloads
Neeta Baporikar

Volume 6, issue 2, 2016

Opportunities and Challenges for CSR Mainstreaming in Business Schools pp. 1-29 Downloads
Dima Jamali, Hanin Abdallah and Farah Matar
An Integrated Framework for Sustainable Schools pp. 30-38 Downloads
Ting Wang
A Case Study: Triumph Charter School Provider: Inefficient or Incompetent Leadership? pp. 39-48 Downloads
Verneshia (Necia) Boone
Customer Satisfaction through Technological Integration: Opportunities and Challenges pp. 49-78 Downloads
Kah Phooi Seng, Li-Minn Ang and Ooi Chien Shing

Volume 6, issue 1, 2016

Revitalizing the Spirit of Management Training pp. 1-18 Downloads
Matthew R. Fairholm
What Research Tells Us: Green Schools and Student Achievement pp. 19-33 Downloads
Glen I. Earthman
Developing Green Curriculum towards Sustainable Education pp. 34-51 Downloads
Dawn Putney, Robert C. Morris and Peter R. Sargent
Effectiveness and Content of Corporate Codes of Ethics as a Model for University Honor Codes pp. 52-69 Downloads
Katherine Hyatt

Volume 5, issue 2, 2015

The Relationship between Purchase Intentions and Recommend Intentions in Assessing Market Potential for Graduate Degree Programs: Uncollapsed and Collapsed Recommend Intentions pp. 1-18 Downloads
Michael J. Roszkowski
Past, Future and Presents: Meeting New Online Challenges with Primal Marketing Solutions pp. 19-33 Downloads
Ruth Gannon Cook and Kathryn Ley
Global Governance of Science: Wishful Thinking or a Life Necessity? pp. 34-45 Downloads
Yury Nikolayevich Sayamov
Designing and Analyzing Social Dynamics for Collaborative: Environmental Didactics pp. 46-67 Downloads
Gilbert Ahamer
Conclusions from Social Dynamics in Collaborative Environmental Didactics pp. 68-92 Downloads
Gilbert Ahamer

Volume 5, issue 1, 2015

T5: Tackle the Task of a Transition through Technological Targets pp. 1-14 Downloads
Gilbert Ahamer
What 21st Century Students Want: Factors that Influence Student Selection of Educational Leadership Graduate Programs pp. 15-28 Downloads
Lesley F. Leach, Pam Winn, Susan Erwin and Liza P. Benedict
How Relevant is the Marketing Curriculum to Today's Market: A Case Study from an HEI in Mauritius pp. 29-35 Downloads
Hemant Kassean and Mridula Gungaphul
Micro-Credentials, Nano Degrees, and Digital Badges: New Credentials for Global Higher Education pp. 36-49 Downloads
Pamela A. Lemoine and Michael D. Richardson
The Use of Social Media as an Instructional Tool to Increase Marketing pp. 50-59 Downloads
Michael D. Richardson and Pamela A. Lemoine
Service Quality Dimensionality in Higher Education Institutions (HEIs): An Analytical Approach from Students' Perspective pp. 60-77 Downloads
B. Shanmuga Priya and M. Jeyakumaran

Volume 4, issue 2, 2014

Generating Personalized Navigation Learning Path Based on Knowledge Map pp. 1-17 Downloads
Xiang Jun Huang, Chao Zhang and Qing Hua Zheng
An Innovative Approach: Electronic Textbooks By CMS Drupal pp. 18-27 Downloads
Ilko Tsonev Iliev and Svetlana Zhelyazkova Vasileva
The Distribution Method of the High Resolution Video for a Blackboard Based Lecture pp. 28-42 Downloads
Shinnosuke Yamaguchi, Yuzo Taenaka, Yuki Toyosaka, Ohnishi Yoshimasa, Kazunori Nishino and Yoshimi Fukumura
Predicting Student Retention by Linear Programming Discriminant Analysis pp. 43-53 Downloads
Jaan Ubi, Evald Ubi, Innar Liiv and Kristina Murtazin
The Emergence of E-Learning Needs in Participatory Re-Design of e-Service pp. 54-65 Downloads
Angela Di Fiore, Francesca Fiore and Vincenzo D'Andrea
Meta-Model Flexibility as a Significant Factor for Increasing End-User Involvement: Experiences from the NEXT-TELL Project pp. 66-74 Downloads
Zbigniew Misiak, Michał Kossowski and Wilfrid Utz
Improving Personalization In E-Learning Systems pp. 75-84 Downloads
Assma Bezza, Amar Balla and Farhi Marir
AYSE: Automated System Synthesis Environment pp. 85-102 Downloads
Seyit Ozturk, Faruk Karaagac and Hakduran Koc

Volume 4, issue 1, 2014

Goal-Based Framework for Multi-User Personalized Similarities in e-Learning Scenarios pp. 1-14 Downloads
M. Waseem Chughtai, Imran Ghani, Ali Selamat and Seung Ryul Jeong
Fostering Students' ‘Use My Own Device' Attitude: Developing All-in-one Mobile learning Application pp. 15-33 Downloads
Mireilla Bikanga Ada
The Automated Generation and Further Application of Tree-Structure Outline for Lecture Videos with Synchronized Slides pp. 34-50 Downloads
Xiaoyin Che, Haojin Yang and Christoph Meinel
Learning Software Engineering with Global Teams pp. 51-61 Downloads
Markus Ende, Ralf Lämmermann, Patricia Brockmann and Jesús-Manuel Olivares-Ceja
Investigating the Mediating Role of Affective Commitment in a Computer Supported Collaborative Learning Environment pp. 62-71 Downloads
Ming-Hui Wen, Jen-Wei Chang, Chun-Chia Lee and Hung-Yu Wei
Tutoring Process in Emotionally Intelligent Tutoring Systems pp. 72-85 Downloads
Sintija Petrovica
iRecruit: A Function for Recruitment using C4.5 Classification Technique pp. 86-94 Downloads
Sheila A. Abaya
Robust Real-Time Facial Expressions Tracking and Recognition pp. 95-105 Downloads
J. Zraqou, W. Alkhadour and A. Al-Nu'aimi
Software Development Integrating Methodology with Epistemology Promoting Knowledge Production pp. 106-115 Downloads
Jesús Manuel Olivares Ceja and Emilio Buendía Cervantes

Volume 3, issue 2, 2013

Applicability of SERVQUAL in Private Higher Education Institutions in Bangladesh pp. 1-20 Downloads
Mohammad Fateh Ali Khan Panni and Md. Abdus Salam Sarker
Applying the Direct and Indirect Methods of Purchase Intentions to Assess Interest in a Proposed Graduate Student Association pp. 21-37 Downloads
Michael J. Roszkowski and Margret McManus
A Multi-Campus Approach of Mobility and Quality Assurance of Higher Education: The Synthesis of an Australian Case pp. 38-48 Downloads
S. M. Riad Shams
Social Network Intervention in Environmental Education pp. 49-62 Downloads
Kissan G. G. Dessai and Manoj S. Kamat

Volume 3, issue 1, 2013

Using Conjoint Methodology to Address Textbook Needs: A Case of Iranian EFL Context pp. 1-14 Downloads
Jaleh Hassaskhah
The Global Dimension of Quality Assurance in Higher Education pp. 15-27 Downloads
Gerardo Blanco Ramírez
International Student Collaboration and Experiential Exercise Projects as a Professional, Inter-Personal and Inter-Institutional Networking Platform pp. 28-47 Downloads
José G. Vargas-Hernández
Higher Education Collaboration in Kenya: Challenges and Perspectives pp. 48-64 Downloads
Anita Aggarwal
The State of Social Media in Saudi Arabia’s Higher Education pp. 65-76 Downloads
Hend S. Al-Khalifa and Regina A. Garcia
Student Support in Higher Education: Lessons Learnt and Challenges Ahead pp. 77-88 Downloads
Nabi Bux Jumani, Abdul Jabbar Bhatti and Samina Malik
Page updated 2017-03-21