Rejoinder--Estimation Issues for Copulas Applied to Marketing Data

Peter J. Danaher () and Michael Stanley Smith ()
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Peter J. Danaher: Melbourne Business School, University of Melbourne, Carlton, Victoria 3053, Australia

Marketing Science, 2011, vol. 30, issue 1, pages 25-28

Abstract: Estimating copula models using Bayesian methods presents some subtle challenges, ranging from specification of the prior to computational tractability. There is also some debate about what is the most appropriate copula to employ from those available. We address these issues here and conclude by discussing further applications of copula models in marketing.

Keywords: Bayesian estimation; discrete copula; Markov chain Monte Carlo; Gaussian copula; media modeling; probability models; website page views (search for similar items in EconPapers)
Date: 2011
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Persistent link: http://EconPapers.repec.org/RePEc:inm:ormksc:v:30:y:2011:i:1:p:25-28

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