Letter to the Editor

Perkins Pedrick
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Perkins Pedrick: Touche, Ross, Bailey & Smart

Management Science, 1961, vol. MT-1, issue 3, pages 82-82

Abstract: A comment about paper Maffei, Richard B. 1960. Planning advertising expenditures by dynamic programming methods. Management Tech. 1 (2) 94-100. "Management Technology", ISSN 0542-4917, was published as a separate journal from 1960 to 1964. In 1965 it was merged into Management Science.

Date: 1961
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