Analysis of Consumer Preferences for Biotech Labeling Formats

R. Wes Harrison () and Everald Mclennon

Journal of Agricultural & Applied Economics, 2004, vol. 36, issue 1, pages 159-171

Abstract: Conjoint analysis is used to measure the preferences of United States consumers for labeling of biotech foods. The study found that consumers in the sample support mandatory labeling of biotech foods. This suggests U.S. consumers would support revisions to the present voluntary labeling policy of the U.S. Food and Drug Administration and the U.S. Department of Agriculture. Results also showed the preferred labeling format is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.

Keywords: agricultural biotechnology; labeling; conjoint analysis (search for similar items in EconPapers)
JEL-codes: Q18 Q13 (search for similar items in EconPapers)

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Journal of Agricultural & Applied Economics is edited by Jeffrey M. Gillespie

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