Viral diseases are recognized as a major problem in successful cultivation of fruit crops by imposing cost on producers. Adoption of virus management technology (VMT) in fruit crops cultivation is highly beneficial; still its adoption is not widespread. This paper has made attempt to identify the factors influencing its adoption in papaya cultivation. The study using Tobit model reveals that the important factors which determines the successful adoption included age and experience of the farmers, family size, education and contact with extension personnel.
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