RESERV: An Instrument for Measuring Real Estate Brokerage Service Quality
Susan Logan Nelson () and
Theron R. Nelson ()
Additional contact information Susan Logan Nelson: Department of Marketing University of North Dakota Grand Forks, North Dakota 58202, http://bpa.und.nodak.edu/ Theron R. Nelson: Department of Finance University of North Dakota Grand Forks, North Dakota 58202, http://bpa.und.nodak.edu/
Abstract:
By applying the process utilized in the development of a generic service quality measurement instrument (SERVQUAL), an instrument to measure perceived levels of satisfaction with real estate brokerage service quality (RESERV) is developed. The RESERV instrument contains thirty-one items in seven dimensions and exhibits both high internal consistency and convergent validity. The findings, based upon a survey of home sellers, supports the notion that the real estate brokerage industry is not unique and, as a result, can benefit from the extensive body of knowledge available in other service industries.
Ordering information: This journal article can be ordered from Diane Quarles American Real Estate Society Manager of Member Services Clemson University Box 341323 Clemson, SC 29634-1323 http://aux.zicklin.b ... u/jrer/about/get.htm
Journal of Real Estate Research is edited by Dr. Ko Wang
More articles in Journal of Real Estate Research from American Real Estate Society Address: American Real Estate Society Clemson University School of Business & Behavioral Science Department of Finance 401 Sirrine Hall Clemson, SC 29634-1323 Series data maintained by JRER Graduate Assistant/Webmaster ().
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