Time on the Market: The Impact of Residential Brokerage
G. Donald Jud (),
Terry G. Seaks and
Daniel T. Winkler ()
Additional contact information G. Donald Jud: Bryan School of Business and Economics University of North Carolina at Greensboro Greensboro, North Carolina 27412, http://www.uncg.edu/bae/ Terry G. Seaks: Bryan School of Business and Economics University of North Carolina at Greensboro Greensboro, North Carolina 27412, http://www.uncg.edu/bae/ Daniel T. Winkler: Bryan School of Business and Economics University of North Carolina at Greensboro Greensboro, North Carolina 27412, http://www.uncg.edu/bae/
Abstract:
IThis paper examines the impact of brokers, brokerage firms and marketing strategy on time on the market (TOM) in the residential housing market. Using a duration model methodology, the study finds duration dependence to be positive, suggesting that the probability of sale increases with TOM. Pricing-related marketing strategies are found to strongly influence TOM, but individual agent and firm characteristics are not statistically significant. These results are consistent with an efficient market within a multiple listing serviceÐÐno group of agents or firms appears to possess special advantages enabling them to sell homes more quickly than their rivals.
Ordering information: This journal article can be ordered from Diane Quarles American Real Estate Society Manager of Member Services Clemson University Box 341323 Clemson, SC 29634-1323 http://aux.zicklin.b ... u/jrer/about/get.htm
Journal of Real Estate Research is edited by Dr. Ko Wang
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