Real Estate Agent Remarks: Help or Hype?

Jerry T. Haag, Ronald C. Rutherford () and Thomas A. Thomson ()
Additional contact information
Jerry T. Haag: Samford University 800 Lakeshore Drive Birmingham, Alabama 35229, http://www.samford.edu/
Ronald C. Rutherford: University of Texas-San Antonio San Antonio, TX 78249, http://www.utsa.edu/
Thomas A. Thomson: University of Texas-San Antonio San Antonio, TX 78249, http://www.utsa.edu/

Journal of Real Estate Research, 2000, vol. 20, issue 1, pages 205-215

Abstract: This article groups the remarks of a multiple listing service listing into common themes and then uses a hedonic pricing model to determine whether such comments are priced in a meaningful way. The comments provide information on the motivation of the seller, location of the property and physical improvements or defects. Most of the comments analyzed are statistically significant. Negative comments are associated with lower sales prices suggesting the helpful nature of comments. Some of the positive comments, however, including "new paint" and "good location" are also associated with lower sales prices suggesting that some comments may be better classified as hype.

JEL-codes: L85 (search for similar items in EconPapers)
Date: 2000
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