Abstract:
How people believe others perceive them often, at least partially, determines their behavior. This study analyzes how real estate agents, salespeople as well as brokers, perceive the opinions that various external groups they serve have of them. In addition, how real estate agents view each other, how they view themselves and how they might improve their professional image, are also examined.
Ordering information: This journal article can be ordered from Diane Quarles American Real Estate Society Manager of Member Services Clemson University Box 341323 Clemson, SC 29634-1323 http://aux.zicklin.b ... u/jrer/about/get.htm
Journal of Real Estate Research is edited by Dr. Ko Wang
More articles in Journal of Real Estate Research from American Real Estate Society Address: American Real Estate Society Clemson University School of Business & Behavioral Science Department of Finance 401 Sirrine Hall Clemson, SC 29634-1323 Series data maintained by JRER Graduate Assistant/Webmaster ().
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