A Simulation Analysis of the Relationship between Retail Sales and Shopping Center Rents
Gregory H. Chun (),
Mark J. Eppli () and
James D. Shilling ()
Additional contact information Gregory H. Chun: University of Wisconsin, Madison
Mark J. Eppli: George Washington University
James D. Shilling: University of Wisconsin, Madison
Abstract:
This article examines the variation in rents per square foot among regional shopping centers in the United States in response to variation in retail sales per square foot. The analysis breaks new ground by treating base and percentage rents as endogenous functions of retail sales. The analysis further distinguishes between de facto, if not de jure, fixed and percentage leases, and between new versus existing leases. Simulation results suggest that shopping center rents can easily increase in the short-run as retail sales decrease, or they can easily decrease as retail sales increase. In addition, the results suggest that shopping center rents per square foot generally react more aggressively to an increase in retail sales per square foot over time than to a decrease in retail sales per square foot, all else equal.
Ordering information: This journal article can be ordered from Diane Quarles American Real Estate Society Manager of Member Services Clemson University Box 341323 Clemson, SC 29634-1323 http://aux.zicklin.b ... u/jrer/about/get.htm
Journal of Real Estate Research is edited by Dr. Ko Wang
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