Abstract:
How much information should brokers supply on a website? The Internet allows brokers to reduce the cost of providing information to potential buyers. However, brokers may risk disintermediation if they provide too much information. This paper presents a model of a broker’s choice of how much information to provide on a website. The model considers buyers’ tradeoffs between hiring a broker and gathering information on their own. It then investigates why real estate brokers in different countries provide different amounts of information on websites. Tests reveal that information provided on broker websites depends on the search cost of prospective buyers.
Ordering information: This journal article can be ordered from Diane Quarles American Real Estate Society Manager of Member Services Clemson University Box 341323 Clemson, SC 29634-1323 http://aux.zicklin.b ... u/jrer/about/get.htm
Journal of Real Estate Research is edited by Dr. Ko Wang
More articles in Journal of Real Estate Research from American Real Estate Society Address: American Real Estate Society Clemson University School of Business & Behavioral Science Department of Finance 401 Sirrine Hall Clemson, SC 29634-1323 Series data maintained by JRER Graduate Assistant/Webmaster ().
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