Technology and Real Estate Brokerage Firm Financial Performance

John D. Benjamin (), Peter Chinloy, Donald Jud () and Daniel T. Winkler ()
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John D. Benjamin: Kogod School of Business American University 4400 Massachusetts Ave., NW Washington, DC 20016
Peter Chinloy: Kogod School of Business American University 4400 Massachusetts Ave., NW Washington, DC 20016
Donald Jud: Bryan School of Business and Economics University of North Carolina at Greensboro Greensboro, NC 27412-5001
Daniel T. Winkler: Bryan School of Business and Economics University of North Carolina at Greensboro Greensboro, NC 27412-5001

Journal of Real Estate Research, 2005, vol. 27, issue 4, pages 409-426

Abstract: This study investigates the impact of Internet usage on the financial performance of residential real estate brokerage firms using a database of over 1,700 observations. Factor loadings and a factor score for Internet usage are developed. The results show that Internet use is positively related to revenue and net income, and negatively related to net margin. In a second stage analysis, Internet use is found to be positively associated with franchise affiliation, affiliation with a referral /relocation network and firm size, while negatively related to firm age, single-office firms and location in the West and South (relative to the Northeast).

JEL-codes: L85 (search for similar items in EconPapers)
Date: 2005
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